First Impressions Count – the Importance of a Spotless Lobby
To ensure the success of any business, it is important to keep the customer satisfied and make the right impression as soon as they enter your building. In the hospitality industry, this is first and foremost rooted in the appearance of the premises. A positive or negative first impression of an hotel, for example, can influence a customer’s experience and the cleanliness of the venue plays a key role in building customer satisfaction.
Setting the right impression the hospitality industry
We all know that first impressions are usually immediate, so the lobby and public spaces of any venue have to be perfect when the guest enters. The impressions customers make when entering your building are vitally important, but they are swiftly added to by the more back of house areas such as private bedrooms/bathrooms, the facilities provided such as fitness suites and the washrooms. Unsurprisingly, hoteliers report that it is the standard of the private bathrooms and public washrooms that guests comment on most frequently, and are the parts of a hotel that need to be kept as clean as possible for guests. Hospitality is a highly competitive industry and therefore it is very important to make sure that guests enjoy their stay, consider coming back and recommend your location to their friends.
Keeping your lobby clean
Keeping a lobby spotless isn’t an easy task as it is an area with very high traffic. Guests will constantly be checking in and out, meaning that lobby windows and doors must be cleaned frequently to remove hand prints and streaks. Regular maintenance of the floors is required, along with daily cleaning of the front desk and dusting lobby furniture to ensure cleanliness is maintained. This can also help to reduce premature wear and tear being caused to floors and carpets. Dust is common in high populated areas and can trigger allergies in sensitive customers, which will have a negative effect on their experience of your building. In addition, when dust settles it can make a room unhygienic and look shabby. If guests notice dust around a lobby, then this will give them a negative opinion.
Be aware of online reviews
Reviews and recommendations can make or break a business. With the rise of social media and smartphones, it’s not just immediate family and friends who are privy to a negative hotel review. People often take to Facebook and Twitter as well as tailor made sites like TripAdvisor to express their opinions, so negative word spreads fast in this digital age. With that in mind, it is critical to make an excellent impression straight away and retain it throughout each stay. Negative reviews could put-off potential future customers, so make sure that people don’t have a bad word to say by providing a clean and impressive environment. This could lead to good news about your hotel being spread online and good news is good for business.
Ensure a clean environment
Now you know why it’s so important to make the right impression to visitors to your premises, it’s time to take the necessary action required to ensure that your building is kept clean. Partnering with Jani-King brings peace of mind that your hotel is clean, hygienic and welcoming from the staff areas to front of house. We offer a flexible commercial cleaning service that will work around the your schedule, so you can focus on managing your hotel without having to worry about cleaning. Let Jani-King handle it.
Get in touch to discuss your hotel and venue cleaning requirements with our experts.