Key Insights for Cleaning Businesses: The Surprising 2025 UK Cleaning Industry Statistics

As we approach 2025, the UK cleaning industry is set to face a variety of shifts, presenting both challenges, and opportunities. For cleaning businesses, staying informed about emerging trends and adapting to the changing landscape is critical to maintaining competitiveness and growth.

Industry Growth and Employment

The UK cleaning industry is a major contributor to the economy, employing over 1.47 million people and generating approximately £59 billion in annual turnover. This makes the sector one of the largest and most dynamic industries in the country. However, labour shortages persist due to factors such as Brexit, which has heavily impacted immigration and the availability of workers.

This issue is heightened by the general perception of cleaning as a low-skilled job, which deters young people from going into this area of work.

Marketing Trends and Changing Consumer Preferences

The rise of Sustainable Cleaning Services

A major trend in the UK cleaning industry is the growing consumer demand for sustainable cleaning practices. As awareness about environmental issues grows, more customers are looking for eco-friendly services. This includes the use of green cleaning products, biodegradable supplies and water-saving technologies.

According to a survey completed by Astute Analytica, 60% of UK consumers are willing to pay a premium for environmentally friendly alternatives to everyday cleaning products. Furthermore, the UK’s commitment to achieving net-zero carbon emissions by 2050 is pushing cleaning businesses to adopt more sustainable practices. Those who embrace these changes will be well-positioned to meet the expectations of eco-conscious consumers.

Automation or Robotics in Cleaning

The role of automation in the cleaning industry is growing. Cleaning robots, which can handle tasks like floor cleaning and window washing, are becoming more common in both commercial and residential environments. The UK cleaning robotics market is set to grow rapidly due to demand driven by both operational efficiency and cost-effectiveness. In 2023, the global robot cleaning market was estimated at $4.96 billion, with the anticipated growth of 22.9% by 2030.

As businesses look to reduce operational costs while maintaining high standards, incorporating robotics and automated solutions is becoming an attractive option. For cleaning businesses, investing in automation offers an opportunity to increase efficiency while meeting the demand for more consistent and cost-effective services.

The Demand for Health and Hygiene Services

The COVID-19 pandemic has left a lasting impact on public attitudes toward cleanliness, with hygiene now a top priority for businesses and consumers alike. High-traffic areas, such as commercial spaces and healthcare facilities, are seeing an increased demand for deep cleaning services. To stay competitive, cleaning businesses must invest in specialised staff training and modern cleaning technologies that address these elevated standards.

Digital Transformation in Cleaning Businesses

Digital tools are becoming essential in the cleaning sector, streamlining operations and improving customer service. Software solutions for scheduling, staff management, and performance reporting are helping businesses operate more efficiently and provide flexible services.

At the same time, digital marketing is proving invaluable in attracting new clients. With most consumers searching for services online, having a strong digital presence—complete with online booking, social media engagement, and customer reviews—is now a necessity for cleaning companies looking to remain competitive.

Market Growth and Opportunities for Niche Services

While demand for traditional cleaning services remains steady, there has been a significant increase in the popularity of niche cleaning services. These services cater to specific sectors or address unique cleaning needs that go beyond general cleaning, such as speciality cleaning for air ducts, carpets, and upholstery. Additionally, services targeting high-net-worth individuals, such as bespoke home cleaning or after-party cleaning, are also seeing increased demand.

Conclusion: How Cleaning Businesses Can Stay Ahead

The UK cleaning industry is evolving at a rapid pace, with numerous opportunities for businesses to grow and thrive in 2025. By embracing trends such as sustainability, automation, health-focused cleaning, and digital tools, cleaning businesses & franchises can adapt to changing consumer demands and stay competitive. Moreover, tapping into niche markets and investing in staff recruitment and retention will ensure long-term success.

With the UK cleaning industry expected to continue its growth, staying informed about the latest trends and statistics will help cleaning businesses position themselves for success in an ever-changing market. Get in touch to see how we can support your cleaning franchise business in 2025.