How Do The Best Cleaning Companies Get Clients?

As the New Year begins, it's the perfect time to refresh your business goals and focus on growing your cleaning franchise. Whether you're new to the franchise business or looking for ways to expand your client base, knowing how to get clients for your cleaning business is essential for long-term success.

1. Leverage Local Marketing Strategies

Local marketing is crucial for any cleaning business, especially for franchises. To attract clients in your area, you’ll want to focus on community-based marketing efforts that will help you stand out. Here are a few tactics to consider:

• Networking: Attend local business events and chamber of commerce meetings to connect with potential clients. Personal connections often lead to lasting relationships and contracts.
• Local SEO: If you have your own business website, optimising your website for local searches can significantly increase your visibility. Otherwise, ensure your franchise is listed in local directories and use geo-targeted keywords on your website and in blog content.
• Flyers and Posters: Distribute flyers and put up posters in high-traffic areas where potential clients might see them, such as shopping centres, libraries, and coffee shops.

These strategies can build brand awareness and drive local leads to your cleaning business.

2. Referrals and Word of Mouth

Word-of-mouth marketing can be one of the most effective ways to gain clients. Satisfied customers will often recommend your services to their network, which can lead to more clients. To take advantage of this, consider implementing a referral program that rewards existing clients for referring others. This incentivises your current clients to spread the word, helping you build a trusted reputation quickly.

As a Jani-King franchisee, you’ll benefit from the recognition of a reputable brand, making it easier to build trust in your local market. You can also connect with other franchisees to exchange tips for gaining referrals.

3. Offer Special Promotions or Discounts

Promotions are a great way to attract new clients, especially when you're just starting out. Offering special rates, bundled services, or discounts for first-time customers can entice people to give your services a try.

To make your promotions more effective:

• Set clear terms and timeframes for your offers to create urgency.
• Promote these offers on social media platforms and your website to reach a wider audience.

Seasonal promotions, such as post-New Year cleaning packages, can also be a great way to appeal to people who are looking to get their homes or businesses organised for the year ahead.

4. Create a Strong Online Presence

In today's digital world, having an online presence is crucial for business growth. A strong online presence ensures that when people search for cleaning services in your area, they can find you easily. Here are a few ways to improve your online visibility:

• Professional Website: Your website should be user-friendly, with clear calls to action and information on your services. Adding a blog can also boost SEO and provide valuable content to potential clients.
• Social Media: Engaging on platforms like Facebook, Instagram, and LinkedIn can help you connect with local businesses and residents. Share before-and-after photos, customer testimonials, and behind-the-scenes looks at your work to build trust and engage with your audience.
• Google My Business Listing: Make sure your business is listed on Google My Business. It’s free, and it helps potential clients find you when they search for cleaning services nearby.

A professional and engaging online presence can make a significant difference in attracting new clients to your franchise.

5. Focus on B2B Networking

As a cleaning franchise, you can target both residential and commercial clients. While residential clients are valuable, commercial clients often offer larger contracts with more consistent work. Businesses need cleaning services regularly, which can lead to long-term contracts that provide steady income.

Some of the best ways to attract B2B clients are:

• Cold Calling & Emails: Reach out to local businesses with a personalised pitch. Highlight how your cleaning services can help them maintain a clean and professional environment.
• Industry Partnerships: Partner with property managers, real estate agents, or facility managers who may be able to recommend your services to their clients.

By focusing on B2B networking, you can secure valuable commercial clients for your franchise.

6. Participate in Community Events

Getting involved in your local community is a fantastic way to gain exposure for your cleaning business. Participating in events not only increases brand awareness but also shows potential clients that you’re invested in the area.

• Sponsor Events: Consider sponsoring local charity events, school functions, or sports teams. Sponsorships can help get your business name in front of a wider audience.
• Community Volunteering: Volunteering your cleaning services for a good cause—such as cleaning up a community centre or hosting a neighbourhood clean-up day—can build goodwill and demonstrate your commitment to the community.
• Event Booths: If your area hosts trade shows, fairs, or festivals, set up a booth to showcase your services and connect with potential clients directly.

Being active in the community allows you to establish trust and build relationships that could lead to new business opportunities.

7. Consistency and Excellent Service

At the core of any successful cleaning business is the quality of service you provide. Client retention is just as important as acquiring new clients. By consistently delivering high-quality service and exceeding client expectations, you can build a loyal client base that will help sustain and grow your business over time.

Make it a priority to train your team, maintain high standards, and always be responsive to client needs. Satisfied clients are more likely to return and recommend your services to others.

Start the New Year Strong

Building a client base for your cleaning franchise takes time, effort, and consistency. By leveraging local marketing strategies, offering promotions, focusing on community engagement, and creating a strong online presence, you can successfully attract clients and grow your franchise.

As you enter the New Year, take these steps to kick-start your cleaning franchise business. It’s a great time to grow your client base and set yourself up for a successful year ahead.

Why Jani-King is the Perfect Partner for Your Franchise Journey

Growing or starting a cleaning business is a big step, but partnering with Jani-King makes the process more manageable and rewarding. As one of the leading names in commercial cleaning franchises, Jani-King offers unmatched benefits that set you up for success:

• Flexibility and Freedom: Take control of your career by being your own boss. With Jani-King, you can enjoy the flexibility to create a work-life balance that suits your needs.
• Proven Success: Benefit from an established brand with a long-standing reputation for quality and professionalism. You’ll have access to tried-and-tested systems that help streamline your operations and deliver results.
• Reliable Demand: Cleaning services are always in demand, making this industry recession-resistant and a solid investment for your future.
• Comprehensive Support: From initial training to ongoing operational guidance, Jani-King provides all the support you need to build and grow your business. Plus, you’ll join a network of franchisees who share advice, experiences, and strategies.

When you choose Jani-King, you’re not just starting a business—you’re stepping into a proven framework with the backing of an industry leader. This New Year is the perfect time to make your move. Contact our team to see how we can help.