Your Free Car Showroom Cleaning Checklist

Whether you have a retail store, or a car showroom, customers expect a retail space to be clean. For car dealerships, this is so important as buying a car is one of the top 3 purchases we make in a lifetime. Making sure your car showroom is clean and tidy gives your customers a brilliant first impression and can increase the likelihood of them buying a car from you. We've shared a free car showroom cleaning checklist below so you can ensure that your dealership is presenting itself in the best light.

Why is cleaning your car showroom important?

Having a clean showroom will help your dealership stand out from all the other ones out there, which could deter customers from visiting anywhere else and therefore win you more business. A dark, dirty showroom will provide a bad impression of your business and it will enable the right type of space for encouraging potential buyers to make a purchase. Customers are much more likely to purchase a vehicle from you when they are in a desirable environment and the showroom is well presented.

How to keep your car showroom clean: Your free cleaning checklist

A clean, shiny car will attract attention, but to show off the car to the fullest effect, the car showroom should also attract the right kind of attention. Everything in the showroom should be regularly cleaned and be as immaculate as the car you are trying to sell.

We've broken this checklist down into different sections to make it easier for you to manage the daily cleaning routine of your dealership.

1. The car showroom itself: Your daily cleaning checklist

1. Keep your cars clean

• Make sure your cars are regularly valeted and kept clean - you have people everyday getting in them with dirty shoes, so keeping them clean is essential

2. Keep floors clean

• Sweep and mop hard floors - your dealership's floors need to be kept clear and clean of tyre marks
• Your floors should be hardwearing and cleaned regularly with suitable cleaning products for the surface

3. Eliminate bad odours

• Make use of scent to ensure your showroom is smelling pleasant and fresh. There should certainly be no smell of car fumes or bad odours, which can become even worse during warm weather

4. Make sure desks are tidy

• All desks should be kept tidy at all times to demonstrate an organised and professional image to potential customers

5. Remove dust

• Clean shelves
• Clean door knobs
• Vacuum carpets
• Make sure air conditioning units are free from dust
• Clean mirrors and glass surfaces, such as glass display units
• Clean light switches
• Keep cabinets clean

6. Clean walls

• Ensure the walls are mark free
• Keep walls touched up with fresh paint

7. Clean windows and doors

• Clean any glass doors
• Make sure window sills are dust free
• Clean the inside and outside of your showroom’s windows

8. Remove rubbish

• Empty all rubbish bins that are by desks or in the waiting area regularly

9. Ensure the waiting area is presentable

• Make sure any coffee and tea supplies are replenished and the equipment is clean
• Clean furniture – remove any crumbs and plump up sofas

2. Your dealership's toilets: Your daily cleaning checklist

• Ensure any sanitary bins are kept clean and are regularly serviced
• Make sure there’s enough supplies, including toilet paper, towels in the hand towel dispensers, soap and hand sanitiser
• Mop floors in the toilet
• Clean your bathroom’s mirrors and any surfaces
• Sanitise door handles
• Make sure your baby changing stations are cleaned
• Keep urinal surfaces clean

3. The break area: Your checklist

• Get rid of any old refrigerator food
• Put any dirty dishes in the dishwasher
• Empty bins
• Unload the dishwasher
• Make sure surfaces are clean

6 tips to make your car showroom more appealing

Unlike most purchases these days that are done online, car showrooms have the advantage that most customers will want to physically see the car before making a purchase. This means that potential customers will want to visit your premises. Therefore, maintaining a clean car showroom is very important. However, there are also some additional things you can do to keep customers happy and engaged:

1. Make use of glass

Using lots of glass windows and booths gives a bright and welcoming feel to showrooms, adding many benefits for display purposes in addition to keeping the space light and open.

2. Remember, less is more 

The less choice the customer has the more likely they are to buy. There really is no such thing as too much choice, so don't feel you need to fill every gap in the showroom with a car. Instead create an open and inviting space in which the cars stand-out. Also make sure to provide space to allow customers to freely move between each car on display.

3. Make sure your customers have clear views of your showroom

Think about visual obstructions, so the sales team can always keep an eye on the lot and not miss out on engaging with any potential customers.

4. Give a warm welcome 

Make your potential customers feel welcome. The waiting area could feature a flat screen TV showcasing car model information or simply with the news on, interactive tablets, toys for the children to play with and a coffee/tea machine. Keep it comfortable and tidy with warm colours and cushions.

5. Use spotlights 

Using spotlights on the cars with dimmed lighting around can help the car look more appealing and stand out.

6. Embracing technology

Impress your customers by providing interactive screens which show off your vehicles. As well as being used as a sales tool without the customers feeling pressured, the screens can encourage customer details and feedback.

Present your cars in the right way to secure sales

So, if you're wondering how to sell more cars at a car dealership, then making sure your showroom is clean can definitely help drive customers to purchasing their dream car with you. Potential customers are only going to be encouraged to purchase from you if your car showroom presents a positive retail store experience. This is why the showroom, as well as the cars, should be immaculate and well presented.

Choosing a professional commercial car showroom and retail store cleaning company to take care of your car showroom can be a cost-effective way to ensure that your showroom is always looking clean and professional. Jani-King are a national cleaning service, who provide an expert car showroom cleaning service to ensure that your showroom is always looking its best.

Why Jani-King can help your cash dealership with its cleaning duties

Our franchisees are all business-owners, meaning our customers get the dedicated and intimate service of a small company, but backed with the resources of a large company with almost 50 years of experience in the cleaning services sector. Jani-King also provide a double lock guarantee, so if you're not happy with the standard of cleaning provided, then the franchisee or head office will step in if required to ensure the job is done to Jani-King's high standards.

As an expert commercial cleaning company and deep cleaning specialists, we have years of experience helping businesses in the commercial sector to get sparkling clean premises. Our superior cleaning services come tailor made to suit our customers' individual requirements.

So, if you're looking for commercial cleaning services and are wanting to specifically find out more about our retail cleaning services or car showroom cleaning offering, then contact our expert team who will be happy to help you.